Honoring history and highlighting sustainability with a sweeping culinary brand identity.
![Exterior of Sixhundredº featuring custom signage and wayfinding in Winston-Salem, North Carolina.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958f207823f90b99cbd_6542b710c6528e120481dce2_EITR_SHCS010.webp)
Sixhundred°
Sixhundred° is a live fuel, wood-fired kitchen and dining experience located inside building 23-1 of the historic Baily Brothers Power Plant, formerly part of the RJR Tobacco manufacturing facility in Winston-Salem, NC. The menu is built from locally sourced fare with an emphasis on seasonability and sustainability. Elephant In The Room worked from the concept's origin to develop an identity and supporting brand story to help build a sense of place and elevate the dining experience.
Services
![Logo design and custom lettering for a fine dining restaurant.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99d19_6542b7cea3879ed3252aec20_EITR_SHCS004.webp)
The name "Sixhundredo" is derived from the tempature at which wood reaches combustability and burns. The concept draws forward the wood fired preperation and also differentiates itself as unique dining experience.
![Menu design and custom coasters for an upscale restaurant.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99d16_6542b9f0d76f9c2b5880a17d_EITR_SHCS001.webp)
![Luxury menu design and custom place setting for fine dining.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99d13_6542ba74d40356858baa22bb_EITR_SHCS002.webp)
![Executive chef wearing custom branded apron.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99cfd_6542b9971bfe6c21033f46fc_EITR_SHCS011.webp)
In working with executive chef Travis Myers, the one concept we keep coming back to was "authenticity" Authenticity in place, in food and ingredients, and in a sense of community.
Brand touchpoints emphasis the restaurant's history inside a historic setting while also welcoming new guest to the fireside and creating experiences that feel genuine.
![Custom letterpress coasters with multiple designs.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99d05_6542bbc3c79ed84ad198feac_EITR_SHCS003.webp)
![Interior view of an upscale restaurant in side an old industrial coal burning power plant.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99d0f_6542bc130ea6dd6789c765bd_EITR_SHCS013.webp)
![Take out bags and favors from an upscale restaurant.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99d09_6542bc26e491d9d69b094c6a_EITR_SHCS005.webp)
![Interior view of a bar and social room inside a rehabilitated coal burning power plant.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99cf6_6542bc430ea6dd6789c785a2_EITR_SHCS012.webp)
In all executions we chose formats and finishes that wouldn't feel out of place in the building's past life but that were also unmistakably contemporary and signed growth by highlighting rather than obscuring the space's rehabilitation.
![Custom signage and exterior design for Sixhundredº restaurant.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99d02_6542bced81e95c6f9283e7cd_EITR_SHCS007.webp)
![Custom exterior signage featuring the logo of Sixhundredºrestaurant.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99cf3_6542bd0aaada204577b2efa0_EITR_SHCS009.webp)
![Custom signage and exterior design for Sixhundredº restaurant.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99cf9_6542bd34a3a8f1ea8cb03f08_EITR_SHCS008.webp)
![Moodboard featuring the logos and branding elements of an upscale wood fired grill and kitchen.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af959f207823f90b99d1d_6542bd7c8abf632795d01ea0_EITR_SHCS015.webp)