We collaborate as creative partners to form unified visions and shape big ideas into tangible brands.

Our Process.

Pursuing brand truth.

Because every project is different, we meet our partners where they are and work collaboratively to understand their unique challenges and opportunities. Through open dialogue and shared exploration, we create a dynamic exchange of insights that leads to an authentic understanding of what sets a brand apart.

Listening as design.

Lending an empathetic ear and understanding specific communication needs, aspirations, and nuances informs our ability to craft solutions that seamlessly align with a brand’s vision and resonate with its audience. Maintaining clear and open channels keeps the work focused, unified and cultivates an environment for success.

Connecting brands with people.

We enjoy working with people, but the brand is our client. We craft experiences and create ways to help our partners speak fluently to hearts and minds in order to bridge the gap between a brand and its audience.

Building relationships that last.

We take pride in our reputation of creating long-term success through collaboration and partnership. These partnerships expand, adapt, and grow over time as the needs of the brand evolves.

A team of passionate individuals who combine expertise, creativity, and ingenuity to turn ideas into reality.

Chad Cheek

Chad Cheek

President/Chief Strategist
David Jones

David Jones

Strategy Director
Jesse Walker

Jesse Walker

Creative Director
Johnny Roten

Johnny Roten

Digital Producer
Lisa Kirkman

Lisa Kirkman

Manager Studio Ops
Sasha Jovanovich

Sasha Jovanovich

Digital Director
Scott Gross

Scott Gross

Account Director
301 N. Main St. , Suite 2100, Winston-Salem, NC
336. 725. 0110

Brand creation and stewardship of an innovation district in the heart of Winston-Salem, NC

Overpass with lit architectural signage for the Innovation Quarter in downtown Winston-Salem, North Carolina.

Innovation Quarter

The Innovation Quarter has emerged as one of the most distinctive innovation districts in the U.S. From startups to sole proprietors to emerging and established businesses, companies in the Innovation Quarter create a vital entrepreneurial community that contributes to a national innovation culture where people live, work and play.

Our work for the Innovation Quarter started with brand strategy to determine the best way to conceive of a brand that would represent this important development in the heart of Downtown. Migrating the brand from the original moniker of Wake Forest Innovation Quarter required reimagining the identity that would be distinct, welcoming and structured while still inferring the power of collaboration and organic growth.

In addition to the conceptual brand work, we have developed numerous printed materials, Web interface and other marketing materials, environmental graphics to activate spaces, promotional billboards, sub-brand concepts and more.

Modern building interior with signage display for the Innovation Quarter.
Reception desk with signage and wall graphics in a rehabilitated industrial building.
Brand guide and graphic standards for the Innovation Quarter.
Logo signage and wall graphics in a rehabilitated industrial building.
Colorful business card designs featuring the Innovation Quarter logo.
Innovation Quarter billboard in picturing young couple at Bailey Park along with the headline 'Your Spot To Play'
Brochure design promoting the Innovation Quarter with local imagery and interesting statistics.
Interactive map installation showing future plans and proximity to amenities for the Innovation Quarter.
Presentation design for a slide deck showcasing the Innovation Quarter.
Modern waiting area in an office suite featuring the Innovation Quarter brand.
Conference room graphics applied to glass privacy walls.
Pole flag designs in the Innovation Quarter downtown Winston Salem, North Carolina.
Poster design featuring collage art and branding of the Innovation Quarter.
A tractor tills a field at dawn.

L&M Companies

Combining craft and grit in consumer packaged produce.

Brand Identity
A film reel submerged in a river set amongst rocks and nature.

RiverRun International Film Festival

Branding an international film festival with an intent for annual renewal.

Brand Identity
Exterior of Sixhundredº featuring custom signage and wayfinding in Winston-Salem, North Carolina.


Honoring history and highlighting sustainability with a sweeping culinary brand identity.

Brand Identity
Aerial view of Wake Forest University Campus at dusk in Winston-Salem, North Carolina.

Wake Forest University

A comprehensive brand partnership with a world-class liberal arts university.

Brand Identity
Print & Editorial