Brand creation and stewardship of an innovation district in the heart of Winston-Salem, NC
![Overpass with lit architectural signage for the Innovation Quarter in downtown Winston-Salem, North Carolina.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af957ed9cd9090ee919bc_6543e8532434c58f0d6b7c63_EITR_iQCS008.webp)
Innovation Quarter
The Innovation Quarter has emerged as one of the most distinctive innovation districts in the U.S. From startups to sole proprietors to emerging and established businesses, companies in the Innovation Quarter create a vital entrepreneurial community that contributes to a national innovation culture where people live, work and play.
Our work for the Innovation Quarter started with brand strategy to determine the best way to conceive of a brand that would represent this important development in the heart of Downtown. Migrating the brand from the original moniker of Wake Forest Innovation Quarter required reimagining the identity that would be distinct, welcoming and structured while still inferring the power of collaboration and organic growth.
In addition to the conceptual brand work, we have developed numerous printed materials, Web interface and other marketing materials, environmental graphics to activate spaces, promotional billboards, sub-brand concepts and more.
Services
![Modern building interior with signage display for the Innovation Quarter.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a1c_6543e8c017f7c1839eb812bd_EITR_iQCS009.webp)
![Reception desk with signage and wall graphics in a rehabilitated industrial building.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a05_6543e8d9bdeaa1e62c6e6908_EITR_iQCS001.webp)
![Brand guide and graphic standards for the Innovation Quarter.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a1f_6543e8fe855a3cd91929f1a6_EITR_iQCS016.webp)
![Logo signage and wall graphics in a rehabilitated industrial building.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a0e_6543e928cd6fd9b61e9b413d_EITR_iQCS002.webp)
![Colorful business card designs featuring the Innovation Quarter logo.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a12_6543e9567b2c009caea880bc_EITR_iQCS012.webp)
![Innovation Quarter billboard in picturing young couple at Bailey Park along with the headline 'Your Spot To Play'](https://assets-global.website-files.com/631765acf83eec5cd180bc47/65947d9d4a9e7199f01848e8_EITR_iQCS010-V2.webp)
![Brochure design promoting the Innovation Quarter with local imagery and interesting statistics.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a25_6543e982670d06ceca3a3d00_EITR_iQCS013.webp)
![Interactive map installation showing future plans and proximity to amenities for the Innovation Quarter.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a0b_6543e9b259137019a322ed82_EITR_iQCS003.webp)
![Presentation design for a slide deck showcasing the Innovation Quarter.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a22_6543eae646f44f21f33f9702_EITR_iQCS014.webp)
![Modern waiting area in an office suite featuring the Innovation Quarter brand.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a02_6543eb2a288bd740144c3186_EITR_iQCS004.webp)
![Conference room graphics applied to glass privacy walls.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a08_6543eb5911a9188947aaa2af_EITR_iQCS007.webp)
![Pole flag designs in the Innovation Quarter downtown Winston Salem, North Carolina.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a17_6543eb917de943a12c30c378_EITR_iQCS011.webp)
![Poster design featuring collage art and branding of the Innovation Quarter.](https://assets-global.website-files.com/631765acf83eec5cd180bc47/658af958ed9cd9090ee91a2d_6543ebb5d21b52346fe63417_EITR_iQCS015.webp)