Brand creation and stewardship of an innovation district in the heart of Winston-Salem, NC
The Innovation Quarter has emerged as one of the most distinctive innovation districts in the U.S. From startups to sole proprietors to emerging and established businesses, companies in the Innovation Quarter create a vital entrepreneurial community that contributes to a national innovation culture where people live, work and play.
Our work for the Innovation Quarter started with brand strategy to determine the best way to conceive of a brand that would represent this important development in the heart of Downtown. Migrating the brand from the original moniker of Wake Forest Innovation Quarter required reimagining the identity that would be distinct, welcoming and structured while still inferring the power of collaboration and organic growth.
In addition to the conceptual brand work, we have developed numerous printed materials, Web interface and other marketing materials, environmental graphics to activate spaces, promotional billboards, sub-brand concepts and more.