Branding an international film festival with an intent for annual renewal.
RiverRun International Film Festival
RiverRun International Film Festival is a non-profit cultural organization in Winston-Salem, NC, dedicated to the role of cinema as a conduit of powerful ideas and diverse viewpoints. The group's mission is to foster a greater appreciation of cinema and a deeper understanding of the many people, cultures and perspectives of the world through regular interaction with great films and filmmakers through a 10-day festival which draws attendance from all over the region and the world.
We partnered with the festival to promote events from 2014-2019 as well as to re-imagine the overall brand identity for the organization. Early on we knew that we needed a solution that would allow for each year of the festival to be distinct from the last while also building equity in the overall brand concept. To that end, the RiverRun identity is minimal and adaptable and allows for annual re-theming of the festival's creative to focus on distinct concepts and executions.
This comprehensive approach led to the creation of an indelible impression on the attendees of the festival and a consistently growing attendance over the years.
For each year, we created over 150 different artifacts to support the promotion of the festival. Mediums ranged from posters and environmental graphics to badges, vouchers and merchandise. The wide variation in formats and channels meant developing annual concepts that could work across advertising, print, digital, and environmental executions.