Elephant In The Room
The Elephant
Client
Wake Forest University
Project
Secrest Artists Series: 2015-2016 Season
  • Environmental
  • Promotional

Challenge

The Secrest Artists Series has a long and distinguished history of presenting, to the campus of Wake Forest and to the surrounding community, performing artists of national and international reputation. Endowed in 1987 by Marion Secrest a local performing arts patron, in honor of her deceased husband, Willis Secrest, the mission of the series is to present the best and most promising established artists in the performing arts without admission charge to the students, faculty, and staff of the University. This fact alone distinguishes this series from other college and university performing arts series.

Solution

For 2015-2016 season, the Secrest series presented The Turtle Island String Quartet, Mariza (World-Famous Portuguese singer), Keigwin + Company (modern dance), WindSync (wind quartet), David Finckel, Wu Han, and Phil Setzer (Cello/Piano/Violin | Performing the complete Beethoven trios), and the Orlando Consort (presenting “Voices Appeared: Silent Cinema and Medieval Music—The Passion of Joan of Arc”). To make each performance come to life we created an illustration style to create a visual cue for the series season while simultaneously representing each performance individually.

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