Elephant In The Room
The Elephant
Client
Joe Comick
Project
Photography Brand Materials
  • Brand Strategy
  • Promotional
  • Web Interface

Challenge

A national fashion photographer needed a communication strategy to help potential clients understand his process for capturing the essense of a subject, brand or event. It was important to design a strategy to stretch this way of thinking about Joe's brand across all elements of communication.

Solution

We created a communication convention using key verbs that point to Joe Comick's process for seeing and capturing the right shot for the intended purpose of the photograph. All branded materials, including the website (joecomick.com), were developed from this communication approach.

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