Elephant In The Room
The Elephant
Client
Blindmice
Project
Apparel Product Design
  • Brand Strategy
  • Product Design

Challenge

As a fashion brand, Blindmice needed to present a modern, unconventional product for babies and toddlers. The socks needed to be hip enough that parents would want to wear them, if they came in larger sizes.

Solution

We broke convention by packaging socks in odd numbers and designing patterns that coordinated but didn't exactly match. So, each pair was an individual, fun expression of style and whimsy.

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