Elephant In The Room
The Elephant
Client
Fleet Feet Sports Inc.
Project
Fit Experience Brand Materials
  • Brand Inception
  • Brand Strategy
  • Environmental
  • Identity
  • Promotional

Challenge

The introduction of 3D scanning technologies and cloud based customer profiles as part of Flee Feet Sports’ retail experience necessitated the need to more clearly define their unique offering.

Solution

Fitlosophy® was adapted as a consumer facing platform that would encapsulate emerging technologies and institutional knowledge bases available only at Fleet Feet Sports.

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