Elephant In The Room
The Elephant
Red Clay Gourmet
Brand Ideation and Packaging development
  • Brand Inception
  • Identity
  • Packaging
  • Promotional


A local restaurant owner decided to create a pimento cheese spread which would use all-natural, fresh ingredients. The idea was to transform a southern delicacy into a specialty gourmet item that can be used in a variety of recipes. 


We created the brand name and identity as well as designed the packaging and all product and brand communication elements. Red Clay Gourmet is currently sold in over 80 stores across 11 states in the U.S.

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301 N. Main Street Suite 2100, Winston-Salem, NC 27101 336.725.0110