Elephant In The Room
The Elephant
Client
Fleet Feet Sports
Project
2012 Annual Report
  • Publication

Challenge

Fleet Feet Sports wanted to commemorate the accomplishment of opening 100 stores. It was also important to make it clear that the community focus of brand was still intact and had not changed.

Solution

We created a single sheet to house the annual report content. The sheet unfolds to present the business accomplishments for the previous year, ending with the reveal of the large map of 100 stores and the key brand message.

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